ASB9 // HUMAN.EXE // 09

AYUSH SINGH

Business & Strategy

I spend a slightly unreasonable amount of time figuring out why companies work, why startups die, and why I apparently thought building a website was a good use of my time.

btw i'm non-technical.

yeah. i built this myself.

[ See what I've done ] [ Read my brain ] [ The graveyard ] [ Talk to me ]

ASB9.SYS 09 // ONLINE

STATUS

ONLINE

SYSTEM ID

BUILD

BRAIN

37 TABS OPEN

TECHNICAL SKILL

404

OVERTHINKING

ENABLED

STARTUP IDEAS

TOO MANY

PYTHON

IS THAT FROM HARRY POTTER

COFFEE

OPTIONAL

System note

Somehow this works. Also, i still don't know why CSS is a thing.

01 // WHO EVEN IS THIS GUY

oh ok so. hi.

I'm Ayush.

I'm 17, currently surviving high school, and spend a slightly concerning amount of my free time researching companies, startups, markets, AI, media, sports, gaming and whatever else manages to hijack my attention that week.

I'm not a programmer. I'm not going to pretend I am.

I just really like figuring shit out.

So I research things. I talk to founders. I break startup ideas. I write. I build things with AI. And occasionally I convince myself that starting another project is somehow a productive decision.

02 // ACTUAL RECEIPTS

okay enough yapping.

here's the stuff i've actually done.

FOUNDER

ASB9 INSIGHTS

2026 — PRESENT

I started a research publication because apparently reading about businesses wasn't enough. I needed to write about them too.

I cover AI, media, sports, gaming, entertainment, creators, IP and transmedia. Basically: if there's an interesting business hiding underneath something people think is 'just entertainment', I'm probably looking at it.

YES, I ACTUALLY WRITE THIS STUFF.

READ ASB9 INSIGHTS ↗

INDEPENDENT ADVISOR

making pitch decks less painful

2026 — PRESENT

Helped 7+ founders with pitch strategy and investor research.

Reviewed 10+ decks.

Worked with Impactful Pitch and Scorpian Cap on select deals.

Also discovered that founders will spend three hours arguing about their TAM slide and approximately twelve seconds thinking about their actual story.

CO-FOUNDER

killed 15+ startup ideas

2026 — PRESENT

Yes. Fifteen-plus.

Not because I'm incredibly good at failure. Because I like figuring out whether an idea deserves to exist before spending six months building it.

Research. Market validation. Expert conversations. Then either: BUILD IT or KILL IT. Honestly, killing the bad ones is half the fun.

VIEW THE GRAVEYARD ↗

Research

AI, media and transmedia analysis

Mapping how attention, fandom and content ecosystems are changing across platforms, creators and franchise models.

research culture

Startups

idea filtering

Testing early-stage opportunities by digging into market structure, product need, and whether the wedge is real.

screening markets

Strategy

pitch + narrative work

Helping founders sharpen what they’re selling, who it is for, and why the opportunity matters.

positioning decks

Market Research

opportunity mapping

Looking across sectors to find where demand is emerging and where companies still have room to build something real.

signals analysis

IDEA SURVIVAL

catch ideas. avoid bullshit.

IDEAS SAVED: 00 BEST: 00

⚠ System Notice

THE PERSON WHO BUILT THIS WEBSITE DOES NOT KNOW HOW TO CODE.

no seriously. i'm non-technical. the website you're currently looking at was built by me using AI, stubbornness, Google, and an unhealthy willingness to keep debugging something at 2am.

so if the CSS breaks, no it didn't.

TECHNICAL CREDENTIALS: 404 BUILDING ANYWAY: TRUE

03 // MY BRAIN, PUBLICLY AVAILABLE

research terminal

ASB9 INSIGHTS

I got tired of keeping all the random business thoughts in my head. So I made a Substack. Now they're someone else's problem too.

ASB9 Insights is an independent research publication exploring AI, media, sports, gaming, entertainment, creators, IP and transmedia.

GO READ IT →

04 // THINGS I KEEP THINKING ABOUT

unfortunately, my brain has no off button

WHY DO SOME STARTUPS FEEL INEVITABLE?

still investigating.

WHY DOES EVERYONE SAY 'AI-NATIVE'?

please define it.

WHY IS F1 BECOMING ENTERTAINMENT IP?

this one got me writing an entire research piece.

WHY DO FOUNDERS LOVE TAM SLIDES SO MUCH?

genuinely asking.

WHAT MAKES A COMPANY ACTUALLY HARD TO KILL?

working on it.

WHY DO SO MANY BUSINESS IDEAS SOUND GOOD IN A CALL?

the answer probably involves a bad spreadsheet.

THINGS I CAN PROBABLY HELP WITH

no, there will not be progress bars.

MARKET RESEARCH COMPETITIVE ANALYSIS BUSINESS RESEARCH OPPORTUNITY IDENTIFICATION PITCH STRATEGY STRATEGIC THINKING PROBLEM SOLVING

i'm not 87% strategic.

05 // SEND A SIGNAL

you made it this far. might as well say hi.

Got an interesting company? Building something weird? Want to argue about a business model? Have a startup idea that probably shouldn't exist? Cool.

ayushsingh160909@gmail.com

linkedin.com/in/ayushasb9

x.com/HLV_Ayush

ASB9 INSIGHTS

asb9insights.substack.com